STRATEGIC MARKETING & HOW TO DEVELOP
BLUE OCEAN STRATEGY
You will learn about competitive positioning and market messaging methods that will ideally make your competition irrelevant or minimizes stiff competition. We will also focus on ways to develop 'line extensions' within current consumer base, whilst exploring strategies for newer markets, new products/services into existing markets.
CRASH COURSE ON INTEGRATED MARKETING METHODS
The fundamentals of internet marketing will be covered in an comprehensive manner, with focus given to methods, best practices, tools and bootstrapping techniques available for top management of a small organization or individual to adapt and apply. Third party sources and business category based activities explored.
6x6 Week is a marketing challenge that combines Strategic Marketing with Integrated Internet Marketing Methods to deliver results with greatest RoI, at lowest expenditure (11%) in comparison to standard Digital Marketing Methods available today. Bonus topic will include 'messaging formats' that gets best results.
One of the biggest and often undervalued aspect of business development is in its lead nurturing, sales process alignment with marketing. We will be addressing the building blocks of running an effective sales mechanism that ensures best revenue outcome upon implementation
Doing business is an uniquely personal experience and personality type determines the approach to sales, thus the customers, demographics and hence influences your strategies, infrastructure, business model, contract model, among multiple other influencers. We take a deep dive look at what will make you effective in selling.
Inorganic growth or growth via partnership is a key part of any growth story in the market. Without IBM, Microsoft would not have had the growth it had. We will discuss the formative steps and execution methods finding and growing with your partner in global markets, respectively.
What makes a proposal a good proposal? How do you continuously improve on your proposal formats and how to save time in releasing proposals, irrespective of the complex nature of customer requirements and how to build effective templates that can be adapted uniformly across the organization... all this and more...
Defining and refining a collateral, types of collaterals, ways and tools available "easily" to develop the collaterals. The fastest means to build best in class, 'green' collateral documents and sourcing inspirations for your collateral documents will be getting covered, along with the biggest Do's and Don'ts of writing your business identity.
There are 3C's to sales and one of them is to Confuse your customers to make sales happen. Whilst a contract is often seen as the ideal source of all confusions and subsequent conflicts, the contract document is also a very powerful sales tool that can navigates Negotiations and Profitability of your Business. Let's find out how...
Negotiations happen on multiple levels within the same project, with the same customer and an adept sales person makes it possible to rapidly adjust the sales strategy to get the best Win-Win for both the clients and company. Here are some of the most effective negotiation methods to be ever put in to practice.
Starting with the definition and identification of Types of Funds Available in the market, this topic covers subjects inclusive of How to Find Investors (prospective or the right) to methods of engaging and attracting funds, a bonus topic is to generate funds without incurring debts or diluting equity.
How does one build an organization that never fails? What is Social Engineering a Business and why it is the best model to build upon, with maximized returns for the entrepreneur? the fundamental methods to building a lasting business & how to build with hour by hour of execution planning.
LEARN > MARKET > SELL > FUND > GROW